Remote Digital & Social Media Marketing Specialist

Pathvera Group Limited (company number 17442608) is a London-headquartered international education advisory and management consultancy. We recruit, vet and place qualified international students into UK undergraduate and postgraduate programmes, with a focus on West and East Africa (Nigeria, Ghana and Kenya) and Asia.

Our work is organised into five practices: Education, Academy, Careers, Consulting and Foundation. Together they connect global talent with leading UK higher education institutions.

We are looking for a creative, results-driven Digital & Social Media Marketing Specialist to build and strengthen our online presence. You will design engaging campaigns, grow our social channels, build awareness among prospective international students and support our visibility with UK university partners.

• Content creation and management. Design, write and schedule graphic posts, short videos and reels, and written content across LinkedIn, Facebook, Instagram and TikTok.
• Campaigns. Run digital campaigns aimed at undergraduate and postgraduate prospects in Nigeria, Ghana, Kenya and Asia.
• Community engagement. Monitor inboxes, reply politely to enquiries from prospective students and encourage conversation on our social channels.
• University partnerships. Help create professional LinkedIn content that presents our five practices to UK university partners.
• Analytics and reporting. Track reach, engagement, click-through rates and lead conversions, and use them to improve our approach.
• SEO and digital presence. Make basic improvements to social media bios and post copy, and to the calls to action that bring visitors to our website.

• Experience. At least two years in social media management, content creation or digital marketing. Experience in education or student recruitment is a strong plus.
• Design and video skills. Confident with tools such as Canva, Adobe Creative Cloud, CapCut and Photoshop.
• Platforms. Hands-on experience managing and growing LinkedIn Company Pages, Facebook Business Pages and Instagram accounts.
• Communication. Excellent written and spoken English with strong copywriting.
• Self-motivated. Well organised and able to manage your own schedule in a fully remote role.

• Flexible hours. 10 hours a week that fit around your own schedule.
• £12 an hour.
• Fully remote. Work from home.
• Room to grow. Hours and responsibilities can increase as Pathvera Group grows.

Apply online through this page. You will sign in or create a Pathveragroup account, then upload your CV and add a link to your portfolio or work samples, such as graphic design work or social media accounts you have managed.